Make Your Web Site Work for YOU

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Make Your Web Site Work for YOU

Make Your Web Site Work for YOU

  • Content Marketing: Content will drive traffic to your business. EX: “We are giving away one article on our web site today, and if you join our mailing list we will send you all five.”
  • Brand yourself: People are buying from YOU – they are not buying from your broker office, your salon or your insurance company. Make sure your web site sells YOU!
  • Transparency is Huge: Many of your potential buyers have uncles/cousins/ex-roommates that may be in the same industry, and they are thinking of using them because they feel ‘closer’ to them. How can you overcome that obstacle? You can overcome the “My uncle also sells cars” problem by opening yourself up so that they know you and feel like you are their friend.
  • I am the Expert: One of the easiest ways to be seen as the expert in your industry is to post articles that are related news and offer your comments on the article. For example, if you share an article posted in the NY Times about rising property values, make sure to add a personal touch like, “I am seeing this on the west side, not so much by downtown”. That shows that you are:

    -Keeping up with the latest market trends
    -Staying connected to the community
    -You know what you’re talking about
    -BONUS: If your friends in a similar industry comment on your posts, you are establishing yourself as an authority that other people in the industry follow!


  • Friend you see every day: Your web site needs to make people connect to you, post photos of yourself around town buying coffee, attending PTAs, staying involved with local businesses and communities, etc.
  • Tools, Tools, Tools: Your potential clients need to know that your web site has the tools they need. Make sure your web site has an easily identified “search” and an easy way to contact you if they have questions.
  • Stay social: Also mentioned in the Power Prospecting article, if someone finds you then you want to hang on to those leads! Make sure that your visitors know how to find you online:
    -Facebook
    -Pinterest (SEE 4 Creative Ways to Attract Prospects)
    -Twitter/Vine
    -Instagram
    -Etc

If you'd like to talk to someone about this...we're here to help!