Funnel Friday For Insurance Agents
“You are one funnel away from changing your business for the better.”
-Russell Brunson, ClickFunnels
Giveaway Funnels are great resource for Insurance Agents!
What is a Giveaway Funnel?
A Funnel is a mini website that leads a client or visitor down the road to where you want them to go by offering some sort of prize or incentive as an ethical bribe!
How does it Work?
Customers visit the site for a chance to win by entering their name, email, and phone number. (You can keep those contacts as future leads!)
On the following page we ask them a qualifying question, to find out whether or not they are a good lead for you. Such as, “Can we review an insurance policy with you?” Allow them to select auto, home, renters, none of the above, etc.
On the last page we encourage them to share the contest with their friends and family so that they can get a bonus entry into the contest, this exposes you to a whole new audience based on the person who was attracted to your giveaway!
We market your giveaway funnel using Facebook ads so that we ensure the first line of people who see your funnel are the people you want to talk to!
Pro Tip: A successful funnel has a high value prize! If your prize is lame, no one will go to your funnel. Always make sure your prize is something valuable and exciting.
Remember: Do not ask too many qualifying questions in your Funnel. The more questions you ask the more likely they will not enter the Funnel contest because they will think it is too time consuming, complicated, or even assume it is just a scam!
Pro Tip: The qualifying question is one of the most important parts of a Giveaway Funnel. Make sure to make it a simple “yes or no” question.
Does it work?
One of our clients gives away gift certificates to a local mall which has become extremely popular. Through this funnel our client averaged 400 new contacts a month. If they do not buy insurance from him now, they will keep him in mind or he can contact himself in the future.
This client also posts photos of each month’s winner so that people know it is real.
Remember: Funnels are about having fun and creating a culture of its own surrounding your business!
Grab our FREE Direct Marketing Toolkit, which includes all of the content we covered today and a bunch of other helpful resources to get you going!
If you are an Insurance Agent who would like the Branning Group to help you create a funnel, fill out the form below or call us at (661) 946-0888